Article Archives

Articles

The Elevator Pitch

30 seconds to seal the deal
by Tamara Halbritter

One of the most important tools in your marketing kit is your 30-second pitch. By the time you finish a ride on an elevator, you should have sealed the deal. Here …

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Articles

Jeff Loomis

Conquering Dystopia
by Brian McKinny

Guitarist Jeff Loomis has an all-encompassing passion for sonic vibrations of all sorts and styles. At one moment, his playing style is as savage and brutally aggressive as an MG-42 machine gun. The next moment …

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Articles

The Premier Builders Guild

Birth of the masterbuilt instrument
by Gene Baker

About a year after my original company Baker Guitars closed its doors in 2003, I launched Fine Tuned Instruments in 2004 as a single man shop and slowly put together each department. …

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Articles

Your Best Shot

The importance of using great photos
by Andreas Meer, owner and CEO of Andreas Meer Photography

A live concert is an extremely complex event. The sound penetrates your body, the rhythm of the bass and the drums let your pulse …

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Spotlight

Jefferson | ALL THE LOVE IN THE WORLD

“Sydney’s Jefferson deal in upbeat commercial pop/rock which, if they were American, would probably have seen them playing stadiums by now.” – Heather Fuhrer, DRUM Media Magazine. Jefferson are a four piece melodic rock-pop anthem band based in Sydney, Australia. …

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Articles

Make More Money

by following the 10,000 hour principle using YouTube
by Steve Kayser

There is nothing better than playing music live, doing it well and seeing the crowd respond — besides, of course, doing that and also getting paid for it. But …

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